If you think Instagram is only for brands that are visually appealing, you might want to think again. It doesn’t really matter what products or services you’re offering- with the right content marketing, you’ll still be a hit on this social platform. By incorporating creativity on your posts, you can successfully increase your brand awareness, boost website traffic and be an influencer in your industry. You can also use it as a networking tool to find and connect with business-minded, real people like you. Go ahead and check out these Instagram statistics:
500 million users stated that they check Instagram Stories and Explore every month.
92% of the total number of Instagram users say they’ve followed a business, visited their website, or made a purchase after seeing their product or service on Instagram.
62% of users reported that they have become more interested in a brand after watching it in Stories.
11% of social media users in the U.S. shop on Instagram.
Influencer marketing on Instagram is so strong that 72% of users report making purchase decisions based on something they saw on an influencer’s post.
130 million Instagram users view shopping posts on the platform every month.