An editorial calendar is a centralized space in the form of a document where you can track all of your content. Your content marketing strategy is based on this editorial calendar. It helps you to organize and manage all forms of content creation, their publishing, and distribution across various channels. Both editors and content writers can access and manage this document. It helps in managing content marketing systematically. In this article, we are going to share with you the steps you need to follow before you start creating content. A digital marketing agency in South Carolina usually creates an editorial calendar to provide better content marketing services to its clients.
Steps to Create an SEO Driven Editorial Calendar
To make the most of your content, you need to make them SEO friendly. Therefore, to make SEO friendly content, the following steps will help you create an SEO driven editorial calendar.
Identify Themes for your Marketing or Advertising Campaign
Firstly, as a business owner, you need to decide on the theme of your marketing or advertising efforts. It is a critical stage as based on this; you need to focus your keyword research and the kind of content you want to create for your audience. A campaign theme will help in creating effective content for your marketing efforts. You can share your marketing or advertising campaign themes with any digital marketing agency Charleston, SC. They will help in developing digital marketing strategies accordingly.
Define your Target Audience
The audience is a crucial aspect of any marketing strategy. It is for them you are creating content. Therefore, if they do not find your content useful or relevant, the entire effort behind creating content will be wasted. To determine your audience, you need to decide who will be mostly benefited from your products and services. Create a buyer persona. It will help you in narrowing down your audience and create useful and valuable content for them.
List Out your Audience’s Requirements
Understanding your audience and their needs and preference will help you create valuable content for them. The more they will find your content useful, the more you will gain their trust. And again through compelling content, you can encourage them to purchase your products or services. To do so, use primary and secondary research to gather information about your audience. You can conduct surveys through emails to understand these factors. You can also check various social media channels, to understand what type of discussions your target audience is participating in. All these will help you to identify their challenges, requirements, and what forms of solutions they are looking for. Understand the language they are comfortable in so that you can incorporate the same in your content to connect with them.
Create a Shared Editorial Calendar
As you have carried out researches on your target audience create an editorial calendar and share it among team members. You can create them using Google Docs or Excel spreadsheets and include valuable inputs derived from your research in these documents.
Conduct Keyword Research
In this step, you need to research on the keywords for which you want to rank on search engines. You can further use these keywords to optimize your content. Any SEO company in South Carolina can help in carrying out this step to find relevant business keywords for your brand. While using these keywords within your content, you need to ensure that they align with the topic on which the content is being written. This will help in making your content more relevant. Therefore, when your user will use these keywords to search on the internet, your content will be able to provide them the answer they are looking for.
Once you find out the keywords, brainstorm on the topics that your audience might be looking for. Also, ensure that your business-related keyword and topic-related keywords align with each other. To create an effective title, make sure they are within 60 to 70 characters. They should also include the keywords that would help your audience to understand what the topic is about.
Analyze Competing Content
Using the keywords you want to rank for, check the search result pages to identify what type of articles are currently ranking higher for the same content. Find out the topics they are covering or how long they are. Analyzing these details and incorporating them within your content, along with adding your unique touch will help you to create competing content. As a part of content marketing services in Charleston, SC, different digital marketing agencies can create engaging content for your audience.
Research linking opportunities
This step usually comes at a much later stage of content marketing, once you have enough content on your website. This step mainly focuses on reaching out to sites or influencers with better domain authority. You can ask them to share the links to your website on their channels. It will not only help you to improve your domain authority but drive web traffic from other rich sources as well. If used effectively this method is an excellent way of improving the search rankings of your website.
Simple Brands Media is a digital marketing agency that offers a wide range of content marketing and SEO services in Charleston for your business. For all forms of digital marketing solutions, feel free to reach out to us.