Digital marketing in the past was all about building a brand and focussing on selling its products and services. However, due to the global pandemic, a shift has been noticed in terms of the focus of digital marketing. Digital marketing is continuously changing; as a result, new trends have made their presence felt in the market. Staying updated about these trends and understanding how they can help your business will help you include them in your overall digital marketing campaign. Let’s learn about these new digital marketing trends of 2022 for your business.
As the global e-commerce sales have reached almost 2.67 trillion, brands also need to improve their digital marketing efforts to stay in the competition. The year 2022 is expected to witness brands taking more risks, investing in effective branding strategies and paying careful attention to their customers to improve audience engagement.
Digital Marketing Trends
You may have noticed brands are incorporating various trends in their digital marketing campaigns. Let’s discuss a few of them.
In the last few years, voice search has gained prominence in digital marketing. Users find it easier to search for their topic of interest by speaking into their devices instead of the need to type the same. Though this is not entirely a brand new concept; with the introduction of voice assistants such as Google Assistant, Amazon’s Alexa, etc., the ease of voice search has become popular among the masses. It has been noticed that mobile users are more comfortable in using voice searches. Approximately 27% of global mobile users use voice searches.
According to Google, their voice searches are about 95% accurate. Because of this voice search options are becoming more popular. The majority of the devices are now optimized for voice search. As a result, businesses are also optimizing their content for voice searches to reach more potential customers.
Another digital marketing trend that is becoming increasingly popular is video marketing. Brands publish their videos on YouTube or other social media platforms. It can be webinars, self-hosted videos, live videos, courses, etc. Videos help brands to engage with audiences effectively. Besides, both B2B and B2C businesses can use video marketing to promote their businesses and deliver their messages to their audience.
The following are the reasons why you should include video in your overall digital marketing.
• Videos are a great way to explain your products and services
• Video brings impressive return on investment
• You can use videos in various ways such as live videos, webinars, messaging, etc.
• Videos can boost your SEO efforts
• Videos are highly engaging
Instagram Reels allow you to create short videos and add music or other creative. Usually, these videos are not more than 15 seconds. Besides, Instagram allows you to add various effects and audio arrangements to make them entertaining for viewers.
Instagram reels are emerging as one of the popular digital marketing trends. As brands are trying to include unique strategies in their digital marketing campaigns, they are creating Instagram Reels to appeal to wider audiences.
The purpose of social media is to communicate with others and develop connections. Therefore, Instagram Reels are quite effective to deliver your message to your target audiences.
Moreover, using Instagram Reels can help you to create a brand voice that your target audiences could relate to.
TikTok, similar to Instagram Reels, involve creating short videos. Previously this app was known as Musical.ly, where users upload videos of them lip-syncing to other music videos. However, now influencers upload original content on this app.
Usually, a TikTok video can be up to 15 seconds. However, users can connect multiple clips to create videos of 60 seconds. Besides, if you have recorded the video outside the app, you can upload a video that is longer than 60 seconds.
TikTok also allows you to Live stream. You can use multiple filters to improve your video quality. During this global pandemic, the popularity of TikTok has been increased a great deal. As a result, brands are using various means to use TikTok for digital marketing purposes.
As a brand, if you want to include TikTok in your digital marketing campaign, you need to be mindful of the following aspects.
• Firstly, create a channel dedicated to your business or brand. You can upload videos on topics that are relevant to your business.
• Include Influencer marketing. Collaborate with influencers to create content and reach broader audiences
• TikTok also allows you to run an advertising campaign. You can select your audience, duration, and budget for videos you want to promote. Based on your campaign goals, such as increasing website views, followers, or video views, you can plan your TikTok advertising strategies accordingly.
Therefore, as you have stepped into 2022, you can use these digital marketing trends mentioned above in your digital marketing campaigns to grow your business.