Every digital marketing campaign was developed with an ultimate business goal, i.e. earning profit for the business. However, to reach the ultimate goal, brands focus their digital marketing strategies on short-term goals such as spreading brand awareness, driving traffic to the website, generating leads, business conversion, etc. Based on your business goals digital marketing agency Charleston, SC can help in developing the right strategies for your business. Today we would discuss the metrics against which you can measure the success of your digital marketing campaigns. In this regard, we can say that the success of online marketing strategies depends on
- Web Traffic & Their Engagement to Measure the Success of Digital Marketing Campaigns
- Measure the Success of Digital Marketing Campaigns With Conversions
Web Traffic & Their Engagement to Measure the Success of Digital Marketing Campaigns
The following are the different parameters of web traffic and their engagement on the website that would help you to measure the success of your digital marketing campaign.
Check for the marketing campaigns that are driving traffic to your website. It might not be a very important metric in comparison to other parameters, but still, you should measure the web visits per marketing channels. It would also help you to understand traffic trends over time. For instance, by measuring organic search/SEO traffic over time, you can determine whether your SEO efforts are doing well or not. Again, if you witness a drop in SEO traffic, you can track and identify the problem areas. As a result, you can make changes accordingly to improve your web traffic. You can consult an SEO company in South Carolina to develop right SEO strategies for your website.
Page views per visit
While website visits are important, they do not imply whether the visitors found your website to be an engaging one or not. It could be determined by the number of pages they have visited to check your products and services or to learn more about your brand. Google Analytics provides you information regarding the number of page views per visit.
In this regard, you should check which web pages are getting more visitors. It will help you understand their interest and preferences towards certain products or services or specific aspects of your website. Additionally, you will also learn about the topics they find interesting. Based on this information, you can develop/modify digital marketing strategies to create and promote your blogs accordingly.
Average time spent on the website
The time your visitors are spending on your website will help to determine the success of your content marketing strategies. For instance, if they find engaging & relevant content that provides them value in some ways, they are likely to spend more time on your website exploring other pages and your products and services. You can use Google Analytics to track and measure this aspect as well. Though time spent on your website doesn’t directly result in sales, however, they can help in generating leads that are likely to convert to customers later. Agencies offering content marketing services in Charleston, SC can help in creating engaging content for your website.
Bounce rate means people leaving your website after entering them without exploring other pages on your website. Even if your digital marketing campaigns cause an increase in web traffic, it doesn’t guarantee that people would spend time on your website. A higher bounce rate might cause Google to interpret your site as spam or even lead to an SEO penalty. The bounce rate usually occurs if there is a disconnection between your digital marketing strategy and your landing page. Google Analytics can help you track bounce rates over time. As a result, you can make changes to your website to encourage visitors to spend more time exploring them.
Measure the Success of Digital Marketing Campaigns With Conversions
Conversions refer to specific actions that your visitors or potential customers take as a result of your digital marketing campaigns. The following are the types of conversion that would help you determine the success of your digital marketing campaigns that you have developed with the help of digital marketing agency Charleston, SC.
By measuring online sales on your website, you can determine the success of your digital marketing campaigns. Google Analytics or any other web analytics platform can help you in tracking & measuring online sales from your website. Installing a small snippet of code on your website will help you determine the campaigns that are driving most of your online sales. As an eCommerce business owner, this is the most significant type of business conversion for your brand.
Online – to – store sales
Everyone that finds your business online might not buy from your website. Usually, local customers are likelier to visit your store and make an in-person purchase. Additionally, various service-related businesses might provide information about their services on their website, but requires customers to visit your facility to experience those services. You can track those online-to-store sales as well.
You can collect information such as the email addresses or other contact details of your potential customers on your website. Later when they avail of your services, you can check their records with the ones stored in your website’s database. Again, you can offer special discount codes on your website that your customers can redeem on visiting the store.
Otherwise, you can ask your customers at the time of completion of the transaction at store regarding the sources from which they came to know about your brand and the products & services you offer such as Google search or a Facebook or a PPC ad. It will help you track the campaigns that are driving in-store conversions. Social media marketing companies in Charleston can help in sharing & promoting your store address on social media channels to drive traffic to your store.
Leads from web forms
Websites usually have web forms that customers can use to request services or schedule an appointment, etc. Google Analytics can help you view the campaigns that are resulting in using your web forms. Visitors that submit a web form to request a quote are likelier to convert into real customers. You can track the number of leads generated by checking the number of web submissions. It would help you to measure the success of your digital marketing campaigns.
Leads and sales from phone calls
If you have a service-based industry tracking leads and sales from the phone call is vital for you. You can set up Dynamic Number Insertion (DNI) to track calls. It shows different numbers of visitors depending on the sources from which they arrive at your website. You can then check call logs to see the campaigns that have resulted in most calls. You can even take the help of social media marketing companies in Charleston to promote your contact numbers on paid ads as well as various posts on your social media accounts.
Leads from Live Chats
Live chat on the website is an interesting way to engage with your visitors. With the help of a built-in tracking in your chat program or integrating Google Analytics into your chat tool, you can track the marketing campaigns that are driving the most leads for your business.
Thus, with the help of all these metrics, you can track the success of your digital marketing campaigns. Simple Brands Media is a digital marketing agency Charleston, SC that can help in developing the right digital marketing strategies for your business.