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Search Engine Optimization

SEO Driven Editorial Calendar

Simple Brands Media Is A Digital Marketing Agency In South Carolina, And One Of Our Key Services Is Search Engine Optimization (SEO). It Aims To Improve The Online Visibility Of A Website To Drive More Quality Traffic To The Same. There Are Different Elements Involved In The Process, And We Take Care Of All Of Them On Your Behalf.

SEO audit

The first step we carry out as a part of our SEO services is an SEO audit. During this stage, we check technical factors such as the responsiveness, loading speed, navigability, site structure, etc. of your website. We further check how well your website is performing on search engines. Additionally, we also advise on areas of the website that need improvement. This step is applicable only if you have an existing website. However, if we build your website from scratch, we consider all these factors.

Keywords research

The second step in our SEO services in Charleston, SC, is keyword research. We help in identifying the keywords that people usually use while searching for similar products and services your brand offers. We also use Google AdWords Tool to find out the most relevant keywords for your business. We recommend using long-tail keywords as you will face less competition for them on the search engines.

Meta Tags

As a reputed SEO company in South Carolina, we understand the value of meta tags in SEO. When searchers use a keyword to look for a particular product or service, search engines will show a list of relevant websites to them. If you check them, you will see how they have placed keywords in the title and the description for a page. Search Engines check the title and the description to see whether they contain the same keywords. If they find it, they will consider the website relevant. We at Simple Brands Media are aware of the importance of the Meta keywords. As a result, we can create appropriate Meta titles and descriptions using the business-relevant keywords.

Content

You might have heard the phrase ‘content is king.’ It is another essential part of SEO and plays a critical role in improving your website’s ranking on search engines. Good-quality, relevant and unique content are fuel for SEO. We also ensure to use the relevant keyword that we have searched in the initial stage, throughout the content of your website’s pages.

Backlinks

Building backlinks help in driving traffic to your website from various other sources. However, you should also check the sources from where this traffic is coming. If your audience is directed towards your website from spam links it will severely harm the reputation of your website. As a part of our digital marketing services Charleston, SC, we ensure to submit press releases monthly or so on various appropriate websites. Great content shared on your website can also influence bloggers and others from reputed websites to link to that content.

Product images

Along with textual content, product images are also a major component of SEO. If you have quality images for the products you offer, we recommend publishing them on your website. We can include relevant keywords in the file’s name. When the audience uses these keywords to search products similar to the ones of your brand, search engines will find the images with relevant content and drive traffic to your website. It will help in your search rankings as well as online visibility.
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